MCD is the world's largest chain of hamburger fast food restaurants, serving more than 58 million customers daily. The corporation's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. In response to obesity trends in Western nations and in the face of criticism over the healthiness of its products, the company has modified its menu to include alternatives considered healthier such as salads, wraps and fruit.
As per Burnes change is a feature which is always present in the life of organisation. It exist both at operational and strategic level. The organisation is aware about where the change Management theories of mcdonalds required and is fully capable of planning and implementing these changes in its structure.
According to Burnes ; Rieley and Clarkson,the organisations strategy and organisational strategies are something which goes hand in hand and cannot be separated.
It was believed that the company had to bring new management theory into routine in order to achieve efficiency and improvement in the performance.
This Means that an organisation has to give ample time for a particular change to be adopted and settle down in daily routine so that it can be run in efficient manner Luecke, Every organisation is looking to move forward by implanting a management system with will boost organisations strength and capability, enhancing its competitiveness.
In the fast moving economic environment there continuous changes in the type of technology, the way the product is marketed, trends etc.
Change can be good in a way; it can make complex work very simple and helps to improve lives through new innovations. Organisations bring change in their working structures to be more competitive and providing the best to their customers. As per Carlpio change is something to do with implementation of new innovative ways of doing things, enabling the room for improvement in the system through practice.
Number of changes can be introduced in the system but the one which brings success to the organisation is considered to be the most important Management theories of mcdonalds of all. A change in management system is important specially when a particular system which the running organisation is facing difficulties or has some problems with it.
Changes are brought in to improve the organisations performance. Changes are mostly brought due to forces which can be internal or external yee, Changes can be brought at different level of an organisation Swenson, The modification needed or which can be done maybe many or quite a few Reigeluth, There could be various factors for change Bamford and Forrester, Change can be either internal or external.
External include new technology which is current requirement of the industry or trend in the current economy which may have direct impact on profitability of the business.
Management of changes pays a role in identifying objectives of the organisation and then sets goals accordingly. Its role is to implement new changes in the organisation in which it can be noticed that these changes ultimately bring innovations.
The first step towards organisational change is to understand the requirements of the organisation and issues with the current management structure. The purpose of the paper is to provide insight of change management process in the chosen company which is McDonalds and provide solution and recommendation for the same.
It is renowned fast food brands all over the world with more than 32, branches in countries. The big Mac is one of the most successful products of McDonalds. McDonalds offers a menu which is almost the same all cross the world. The menu includes burgers, hamburgers, cheese burgers and drinks include soft drinks with fries.
McDonalds target customers includes kids, teens and families. It is now the most renowned brand in fast food that sells ready to eat and quickly served fast food.
Fast food has always been known as junk food with no nutritional value and the popular opinion was that fast food results into obesity by increasing fats in the body. McDonaldsis facing problems as it is a well established fast food brand and fast food is always related to unhealthy and fattening food, while competitors ofMcDonaldshave already made a move towards health conscious products by introducing entire new range which is healthy and non fattening.
Scope of change Advertising and marketing places an important role in establishing an image of the company in the eyes of the society in which it operates.
The scope of change widely lies in the implementation of integrated marketing strategy. In this paper the importance is given to marketing and advertisement part as to launch new range of healthy products, the company has to implement new marketing practises.
The main objective of this campaign is to promote its new products which are healthy and contains low fats.
This will help create positive image of McDonalds among the customers and make them aware of new products which are healthier than the earlier once. To execute these plans the company has to plan its new strategy of advertising and marketing ideas and put a team in place to implement this strategy.
The company has also introduced new smoothes and shakes along with healthy breakfast which is available before 12 in all the branches in UK. The marketing integrated campaigns main aim to reflect company mission and new attitude is been seen by the public through companies new promotion and marketing plans.
Problems in implementing change When implementing change, conflicts will always follow. There are always conflicts on the route towards changes either before or after it has been initiated.BibMe Free Bibliography & Citation Maker - MLA, APA, Chicago, Harvard.
McDonald's MCD, +% has had a rough year so far, declining 15% since the ball dropped in Times Square. Same-store sales for the global, quick-casual, restaurant chain have been under pressure. Learn about our staff and manager positions to see the opportunities you'll have when you join a McDonald's restaurant crew.
Jun 04, · Leadership Style at McDonald's - May 4th, In addition to its signature restaurant chain, McDonald’s Corporation held a minority interest in Pret A Manger until , was a major investor in the Chipotle Mexican Grill until , and owned the restaurant chain Boston Market until .
This is an essay about scientific management in McDonald’s operation, I believe the largest fast food McDonald’s is the most successful model on scientific management.
Scientific management is a branch of classical approach; Taylor said scientific management is standardisation which means people. Staff Training and Motivation at McDonalds McDonald trains almost 55, employees each year.
Each year, it also dedicates over Â£10 million to .